Your marketing, tweaked.
Your business has moved on. Has your marketing?
Senior marketing strategy, positioning and hands-on support for growing businesses that have outgrown the way they currently market themselves.
Particularly experienced in legal, professional services, construction and other expertise-led and regulated businesses.
Looking for CV or career support? We’ve moved; find out more here.
Your business is probably better than your marketing makes it look.
You've built the business, you've got the expertise, you've got happy clients. You've probably got a website and a load of marketing ideas sitting in a notebook somewhere.
But somewhere along the way, the marketing stopped keeping up.
Maybe the business has changed, maybe the positioning no longer fits, maybe nobody actually owns marketing, maybe you're doing lots of activity without knowing whether any of it is working. Or maybe you simply need someone senior to take it off your plate.
That's where Tweak comes in.
We figure out what needs fixing. Then we fix it.
Get Clear
Positioning & strategy
Work out what you're selling, who you're selling it to, why you're different and what your marketing actually needs to achieve.
Get Sorted
Messaging, website & campaigns
Turn the strategy into marketing people can actually understand; from your website and brand messaging to campaigns and content.
Keep Moving
Ongoing marketing support
A senior marketing brain and pair of hands in the business, without employing a full-time marketing team.
Why Tweak
Senior strategy, not a junior account handler.
You get 8+ years of hands-on experience (agency-side, in-house, private and public sector) working directly on your account. Not a strategist who hands you off to whoever's free.
A genuine specialism in regulated industries.
Barristers, chambers, financial and professional services, the construction sector — I understand the compliance pressures and credibility bar these sectors work to, and write accordingly. This isn't a generalist agency bolting on a niche.
One point of contact with the right people on call.
You don't need to become a project manager just because your marketing needs more than one skill. I'll handle the strategy, relationship and quality. When a project needs specialist expertise (design, development, paid media, PR, photography or anything else) I'll bring in the right people from my trusted network.
Pricing you can actually plan around.
Every retainer and project comes with a clear number of hours and a clear price before you commit; no vague scopes, no surprise invoices, no "depends on the project" shrugs.
Don’t just take my word for it…
Hi, I’m Danni
Your business has probably changed a lot since you first started it. Your marketing should keep up.
I've spent 8+ years helping businesses work out what they need to say, who needs to hear it and how to turn that into marketing that actually works.
I've worked agency-side, in-house and across the private and public sectors, with particular experience in legal, professional services, construction and other regulated or expertise-led businesses where credibility matters and generic marketing advice doesn't cut it.
Tweak is deliberately small. You get me, not a junior account manager who has to go away and ask someone else. And when something needs more than one pair of hands, I bring in trusted specialists from my network. People I know, rate and would happily put in front of my own clients.
The result? Senior marketing thinking, hands-on execution and none of the agency faff.
Know you need a tweak, but not sure which one?
That's exactly what the discovery call is for.
Tell me what's going on in the business, what's not working and what you're trying to achieve. I'll point you in the right direction.
