Your marketing, tweaked.
Marketing strategy, messaging, copy and ongoing support for businesses that have outgrown the way they market themselves.
You know your business inside out. You just need the right words, strategy and support to make everyone else see what makes you different.
Looking for CV or career support? We’ve moved; find out more here.
Whatever your marketing needs next, let's tweak it.
You might need to work out what you're actually trying to say. You might need a website that finally does your business justice. You might have something new to launch. Or you might simply want someone else to take care of the marketing.
That's where tweak comes in.
I work across strategy, positioning, messaging, copy, content, social, email, websites and more; either directly or through a trusted network of specialists I've worked with for years.
One point of contact, one consistent standard, whatever the job.
How can tweak help?
“I need to sort something specific”
Something's not quite working — your positioning, website, marketing plan or an upcoming launch.
Choose a focused tweak package with a clear outcome, timeframe and price.
Why Tweak
Senior strategy, not a junior account handler.
You get 8+ years of hands-on experience (agency-side, in-house, private and public sector) working directly on your account. Not a strategist who hands you off to whoever's free.
A genuine specialism in regulated industries.
Barristers, chambers, financial and professional services, the construction sector — I understand the compliance pressures and credibility bar these sectors work to, and write accordingly. This isn't a generalist agency bolting on a niche.
One point of contact with the right people on call.
You don't need to become a project manager just because your marketing needs more than one skill. I'll handle the strategy, relationship and quality. When a project needs specialist expertise (design, development, paid media, PR, photography or anything else) I'll bring in the right people from my trusted network.
Pricing you can actually plan around.
Every retainer and project comes with a clear number of hours and a clear price before you commit; no vague scopes, no surprise invoices, no "depends on the project" shrugs.
Don’t just take my word for it…
Hi, I’m Danni
I've spent 8+ years helping businesses work out what they want to say, who they need to say it to and how to turn that into marketing that actually works.
I've worked agency-side, in-house and across the private and public sectors, with a growing specialism in regulated industries where credibility matters and generic marketing advice doesn't cut it.
Tweak is deliberately small. You get me, not a junior account manager who has to go away and ask someone else.
And when a job needs more than one pair of hands, I've got a trusted network of specialists I know and trust to bring in.
I also still help individuals get noticed for the right reasons - CV writing, LinkedIn and interview support - because a good tweak can change how the world sees anything, not just a business.
Know you need a tweak, but not sure which one?
That's exactly what the discovery call is for.
Tell me what's going on in the business, what's not working and what you're trying to achieve. I'll point you in the right direction.
